OASIS

175 Portland Street
4th Floor
Boston, MA 02114
T. 617.848.5435
F. 617.848.5455
E. info[AT]otpartners.com
405 Lexington Avenue
25th Floor
New York, NY 10174
T. 212-907-6545
E. info[AT]otpartners.com
340 Bryant Street
San Francisco, CA 94107
T. 415.227.4500
E. info[AT]otpartners.com

Management Information

We’ve heard people call us nimble, cutting edge, imaginative and adaptable. That sounds about right. But we’re also a team of really talented, smart and creative individuals that are dedicated to our craft, to our clients and to each other. We’re always seeking out the best solutions for our clients and steer clear of cookie-cutter recommendations. We also believe in collaboration. And in our four walls, that is the key to delivering only the best results.

Jeff McMahon

Jeff McMahon

Chief Executive Officer
Read More

In addition to his management responsibilities, Jeff is a respected digital marketing strategist who is frequently called upon to speak about the evolving role of the internet and digital marketing in the global marketplace. He actively participates in client engagements to provide strategic insight and help maximize client returns.

Prior to co-founding Oasis in 2001, Jeff was an Assistant Vice President at Fleet Capital where he managed financial transactions such as buyouts, acquisitions, turnarounds and recapitalizations. Jeff received his MBA from Cornell University’s Johnson School of Management, where he was a Weil Fellow. Jeff also earned a BA in neuroscience from Hamilton College.

Nick Laidlaw

Nick Laidlaw

Chief Technology Officer
Read More

Nick is proof that an executive does not have to give up his craft. To be honest, he’s too good for us to let him stop coding. In fact, he’s been recognized by Mass High Tech as one of the area’s top programmers.

As a co-founder and principal of Oasis, Nick provides extensive technology management and over 12 years of development experience. Nick has first hand experience architecting and developing world-class web applications using a variety of technologies. Nick’s roots are in web development with particular expertise with .Net, Cold Fusion, ASP, JSP, MS SQL and Oracle. Nick believes in a strong bond between creative and technology and holds it as a prime directive for his team.

Prior to joining Oasis Technology Partners, Laidlaw was a co-founder of PlanitLink.com, a web-based collaboration platform employing intelligent calendaring and planning software. Nick served as that company’s CTO, and was ultimately responsible for all technology development and deployment considerations. He also played a major role in presenting Planitlink.com’s technology to investors and clients, resulting in successful fund raising and solidifying relationships with numerous national organizations.

Prior to PlanitLink, Nick spent three years at Vacation.com where he was the Head of Web Development. Vacation.com is a nationwide network of over 8,500 travel agencies featuring more than 24,000 agents dedicated to providing consumers with the finest in vacation packages, cruises, tours and all types of leisure travel services. Nick assisted in developing the company’s core products while managing and building the engineering team.

Nick has his BS in Computer Engineering from Hamilton College.

Robert Naughton

Robert Naughton

Chief Digital Officer
Read More
Bob is the Chief Digital Officer for Oasis. Bob leads all strategic direction for the company's overall client and network partners’ initiatives as well as managing the company’s relationships with companies like Saatchi & Saatchi, MRM Worldwide and Goodby, Silverstein and Partners . In addition, Bob is responsible for consulting practices that address the potential impact of e-business on markets, industries, enterprises and business units. Prior to joining Oasis Technology Partners, Naughton worked for both the direct and channel sales divisions of Akamai Technologies in Cambridge, MA. His role included working directly with large Fortune 500 companies such as Covidien (formerly Tyco) and Corning, implementing edge technologies that enhance the delivery of web applications and content. In addition, his channel role enabled him to work extensively in establishing partnerships with Genuity and WorldCom. Bob has his BA in Literature from Hamilton College.
Mark Graber

Mark Graber

V.P. of Technology
Read More

Mark provides Oasis with extensive technology consulting and over eight years of web development experience. He has particular expertise with .NET, Java, ColdFusion, Transact-SQL, XHTML/CSS design integrations, and web hosting. Mark has extensive experience with web content management systems, and he is a Sitecore Level 2 certified developer and Ektron certified developer. Mark has a BA in Computer Science and Mathematics from Hamilton College.

Since Oasis provides dedicated and shared managed hosting solutions for its clients, Mark leads the hosting operations, which include multiple servers, networks, firewalls, and operating systems at a top tier datacenter in Somerville, MA. The primary system supported is Windows 2008 Server with ASP.NET.

Michael Depaolo

Michael Depaolo

V.P. Account Management
Read More

Mike has a thirst for information – which is pretty important for an account guy. Whether it’s digging deep to uncover the latest industry trend or searching out innovative ways to engage consumers, he has a knack for knowing every nuance of his client’s business and the interactive space.

As the Vice President of Account Management at Oasis, Mike oversees the firm’s account group and collaborates with client teams to develop sound strategies to guide engagements along the path of successful delivery. With more than eight years of account management experience, Mike has worked closely with global brands and leading agency partners to create and execute comprehensive integrated and interactive marketing programs. Recent client experience includes: FootJoy, Titleist, Liberty National, Standard & Poor’s, The TJX Companies, Ralph Lauren, Ballard Spahr, Virgin Mobile USA, Hewlett Packard (HP), Ann Taylor, McDonald’s, NCR, Covidien, Progressive Insurance, LB Foster, Southern Comfort and Fidelity.

Prior to joining Oasis, Mike worked for Schneider Associates, a premier public relations firm located in the heart of Boston’s Financial District. As an Account Supervisor at Schneider Associates, Mike was responsible for the development and implementation of strategic marketing and public relations campaigns for clients including Bombardier, Kimpton Hotels, Old Mother Hubbard, National Development and Trammell Crow Company.

A graduate of the University of Colorado at Boulder, Mike received his Bachelors of Arts in Communications.

Steve Palumbo

Steve Palumbo

Associate Creative Director
Read More

Steve has a passion for both creative and technology, which is a dangerous combination in the world of interactive advertising. As an associate creative director at Oasis, Steve oversees both the creative and technical strategy development. He also works closely with all account stakeholders to bring engagements full circle from concept to development and ultimately to launch.

Beyond his killer interactive design skills, Steve also has a solid background in the technical realm and is a top-notch creative developer with expertise working with Flash, AS3, Flex, Adobe AIR and Paper Vision. On any given day, you’ll find Steve working closely with project teams to ensure that concepts, design and tone remain on brand throughout the creative process, as well as overseeing the transition from creative to execution to ensure the highest level of craft and aesthetic. Some of Steve’s recent work has been for premier brands including AMF, Titleist, FootJoy, Liberty National and Virgin Mobile.

Prior to joining Oasis, Steve spent several years with Arnold Worldwide where he worked as a senior interactive designer and was also one of the lead Flash Platform developers. During his time at Arnold, he worked on several high profile brands such as McDonalds, Vonage, Royal Caribbean, Fidelity, Truth (American Legacy Foundation), Progressive and Mobile ESPN to name a few. His projects ranged from online advertising campaigns to experiential websites.

Steve is a graduate of the University of Hartford where he spent most of his time in a lab focusing on conceptualizing and design. Steve’s focus was in the Visual Communication Design program where he was named one of the top ten designers at the university and was accepted into an accelerated Master Class that focused on the interactive medium. This is where Steve was hooked on the idea of being able to push creative beyond a flat canvas. The idea of design, motion, interaction, sound and video encapsulated into one medium is what led him to the digital side of the business.

Skillsets: Our Capabilities

If it’s in the interactive space, we’ve got you covered. Whether you’re looking for strategy development, creative services, information architecture, interactive branding or social media program development, our team has the skills and talent to guide your campaigns to success.

Strategy and Creative

  • Creative & Technical Discovery
  • Strategic & Communications Planning
  • User Experience & Web Design
  • Interactive Design
  • Social Media
  • SEO
  • Integrated Analytics

Production & Development

  • Front-end development
    • Flash, AJAX, JavaScript, Papervision, HTML, CSS
  • ApplicationDevelopment
    • ASP.NET, C#, Cold Fusion, PHP
  • Database Management
    • Oracle, SQL, MySQL
  • Content Management Integrations
  • 3D Rendering
  • Multimedia Production
  • Motion Graphics