Today, consumers buy what they want, where they want, and when they want to. In the new Age of the Customer, whether you are a Manufacturer, Distributor, or an Online or an Omnichannel retailer, you have to be ready to deliver.
We help you gain a deep understanding of your customer personas, what motivates them, and the buying journey the each have. We'll identify the rich content and technologies necessary to support personalization and contextual awareness required for today's ubiquitous commerce. And we'll help you implement the right content development and delivery tools that effectively support your sales and marketing channels and ensure a seamless customer experience.
Our Customer Experience team helps you:
- Gain a deep understanding of your market, target customers, personas, buyer journey, competitors, sales and marketing channels, and your ability to execute
- Create an information architecture that supports the buyer journey and identifies the informational content, product information, navigation, and click paths required to facilitate easy buying decisions
- Interpret your brand and translate it to digital media
- User Interface Design including the required creative and mockups for your site to support all device types
- Build clickable prototypes
- Conduct usability testing to solicit early feedback on the user interface design
- Install and manage the required analytics and establish reporting to measure success and drive continuous improvement
How we do it
Our team of information architects, creative, design and user experience experts will work with you to understand the entire customer journey. We'll do initial primary and secondary research to develop a baseline to begin the design process. Our ongoing, agile methodology solicits iterative feedback from key stakeholders, ensuring your customer's online experience is intuitive, natural, and consistent with your business.
Learn about our Technical Expertise