New Online Resource for Parents of Children with Learning and Attention Issues Recognized for Outstanding Achievement
Agency Oasis today announced that Understood.org has been selected as a finalist in the Healthcare, Wellness and Pharmaceutical Marketing category for the 19th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.
Understood.org is a new comprehensive, free resource for parents of children with learning and attention issues created by 15 nonprofits. One in five children struggles with issues related to reading, math, writing, focus and organization. Understood’s mission is to help parents understand these issues and support them with strategies that can enable their children to go from simply coping to truly thriving in school and in life. Understood offers 1,800+ pieces of practical, expert-vetted content (available in English and Spanish), one-of-a-kind interactive tools, free daily expert events, personalized recommendations, and an on-site community of other parents. The personalized experience and on-site community help users quickly navigate the site by easily finding content relevant to their child’s grade and needs and allow parents to connect with other parents and experts for tips and support.
Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories.
“Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,” said MITX President Amy Quigley. “Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.”
Understood.org is a personalized educational and communal experience for parents whose children have learning and attention deficit disabilities. This personalization experience and community connection helps users quickly navigate a wealth of content by easily finding content relevant to their child’s issues and allows parents to connect with other parents for tips and support.
“Understood.org has been embraced by both parents and educators as a game-changing resource for the parents of children with learning and attention issues. We are proud to help support Understood and the cause,” said Jeff McMahon, CEO of Agency Oasis. “We are very excited to have been selected by MITX as a finalist.”
Agency Oasis will be recognized with the other finalists in the category of Healthcare, Wellness and Pharmaceutical Marketing at the 19th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 14th at the Marriott Copley Place. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization bringing together the marketing, technology and design community to engage to ignite innovation in the business community. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.