On Sitecore's website, Sitecore announced the full availability of Sitecore® Experience Platform™ (XP) 8.1, the next generation of its flagship product. Sitecore XP 8.1 enables marketers to turn every customer interaction into an extraordinary experience by offering customers relevant content in the appropriate context at the right time.
With powerful contextual intelligence, Sitecore XP 8.1 helps businesses analyze key customer attributes, such as location and device, in real time and to integrate that with purchase history, demographic data, behavioral trends, and activity across touch-points. In one central platform, Sitecore XP 8.1 provides organizations with an easily understood 360-degree view of every customer, allowing brands to build deeper and longer-term relationships with those customers.
Read the full announcement here.