With e-Commerce growing exponentially, a shopper may never have to go into a retail shop anymore. It’s pretty crazy to think we could all create our entire closet but never step into a single store. But even though online is growing, brick-and-mortar also continues to grow by complimenting each other's offerings to expand the overall business.
Our strategy intern, Irene Hu explains how this convergence has made shopping easier for everyone in our latest post from Shaping the Game.
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