UMPC in Pennsylvania is a vibrant leader in the advancement and delivery of medicine. This is perhaps best exemplified through the internationally recognized Children’s Hospital of Pittsburgh. The Agency Oasis team had the privilege of meeting the leaders of this organization and touring the facility as part of our discovery phase. Since this was the first project in a series to unify UPMC’s web properties on a common WCMS framework, we sought to create a baseline of reusable modules while highlighting the highly unique brand of the hospital.
From the beginning of our research, we saw that the Children’s Hospital experience was highly influenced by the design and architecture of the hospital campus in Pittsburgh. From color palettes to thoughtful metaphors for transformation, we documented and adapted as much of the experience as possible for the digital medium. For example, the building minimizes hard edges throughout the interior in order to appear friendlier and less imposing to potentially frightened children. Bringing rounded edges to the components of the website not only carries forth this philosophy, but it also helps to create an experience that feels visually cohesive between the site and a physical visit. Numerous other small details are woven throughout the work, including navigational elements and accent artwork.
The new website has completely changed the ease of workflow for content authors. As a result, content is being updated more frequently and the number of styling incongruencies is diminishing. The inaugural effort upon the Sitecore WCMS framework has also been so successful that multiple other UPMC web properties have begun the redesign and migration.