3353 Peachtree Road Suite 540 Atlanta, GA 30326


Office

404-205-8135

101 Arch Street, 21st Floor Boston, MA 02110


Office

617-848-5435

abbot

8111 Lyndon B Johnson Fwy Suite 1045 Dallas, TX 75251


Office

972-684-5606

Doug Davis

1453 3rd Street Promenade, Suite 310 Santa Monica, CA 90401


Agency Oasis Los Angeles

727-420-1019

Greg Rice

1412 Broadway New York, NY 10018


Office

212-817-6597

abbot

150 California Street, Suite 300 San Francisco, CA 94111


Office

727-420-1019

Greg Rice

In the Southeast Region, contact Nathan Christopher.

To submit an RFP, please use the form below and Nathan willl contact you.


404-205-8135

US-East@agencyoasis.com

In the Northeast Region, contact Mark Abbott.

To submit an RFP, please use the form below and Mark will contact you.


617-848-5435

US-East@agencyoasis.com

In the South & Midwest South region, contact Doug Davis.

To submit an RFP, please use the form below and Doug will contact you.

972-684-5606

US-South@agencyoasis.com

In the Western region, contact Greg Rice

To submit an RFP, please use the form below and Greg will contact you.

727-420-1019

US-West@agencyoasis.com

In the New York region, contact Mark Abbott.

To submit an RFP, please use the form below and Mark will contact you.

212-817-6597

US-East@agencyoasis.com

In the Western region, contact Greg Rice.

To submit an RFP, please use the form below and Greg will contact you.

727-420-1019

US-West@agencyoasis.com




Or, submit an inquiry here:

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Our Work

FootJoy's interactive, online community delivers a personalized digital experience that brings golf enthusiasts together

FootJoy, the #1 shoe and golf glove company in the golf industry was looking to connection with their customer base by creating an online community website where they could share product information and allow users to interact with the company - and each other.

Challenge

FootJoy had a limited social community and lacked a clear understanding of their online customer-base. Together with Agency Oasis, the team identified key target audiences with the most opportunity for growth. Agency Oasis developed a strategic communication plan to engage these core consumers, create closer connections with the FootJoy brand. and ultimately grow the consumer database.

Strategy

Agency Oasis recommended creating an online community destination for FootJoy fans and golf enthusiasts to connect, share experiences and engage with the brand on a more personal level. Together, Agency Oasis and FootJoy developed the FJ Ambassador Program - a loyalty initiative designed to reward the most active community members with exclusive opportunities to trial new FootJoy products before they are released to the public. Members would also gain access to exclusive giveaways and limited edition FJ Ambassador gear. The website is built on Telligent, an industry standard community platform and integrated Agency Oasis creative concepts for a robust community site.

Results

FootJoy's fully-customized community experience is tightly integrated with FootJoy's existing legacy systems within the FootJoy.com infrastructure. The new feature-rich community boasts over 10,000 members who visit on an average of 5 times per week. The site includes blogs, forums, peer-to-peer messaging and profile personalization in addition to a custom loyalty program.

Live Site: http://www.footjoy.com/